The new series of The Traitors is heating up and UK viewers simply can't get enough. Is it the drama, the intrigue, the betrayal that comes with the unique series? Is it Claudia Winkleman's charismatic aura as the host? Or is it simply the gripping nature of the fact that anything could happen in the show? The answer is, obviously: All of the above.
The fourth series is well and truly underway, with some of the surprise eliminations already surprising audiences - and generating a lot of outrage online, might I add! That's The Traitors for you, as four seasons in, it continues to set viewing figures records, proving why it is the BBC's biggest reality hit since Strictly Come Dancing. With all of that in mind, here's how - and when - you can tune into the next episode.
The Traitors season 4 episode 7 start time (and how long the episode is)
The Traitors airs on BBC One tonight, Wednesday January 14, at 8:00 p.m. GMT, while also being available to stream on BBC iPlayer simultaneously. It's the seventh episode of season 4, meaning that we're just about over halfway through the series. If you've been watching since its premiere on New Year's Day, you'll probably know to expect it in that time slot - as it airs an hour earlier than last year's juggernaut The Celebrity Traitors spinoff.
As for how long it's on tonight for? Well that's the usual, too, with the episode set to run for an hour and 5 minutes, meaning that it will be over at around 9:05 pm GMT. Just as we have also seen this series, the episode will be immediately followed by The Traitors: Uncloaked, which will see host Ed Gamble joined by celebrity guests as well as former Traitors stars as they discuss the events of the recent episodes.
This once again starts a three-night run of back-to-back episodes of The Traitors and Uncloaked with each one kicking off at 8:00 p.m. GMT between Wednesdays to Fridays. It will then return for three more next week on the same nights, bringing it to a close.
It's going to be another thrilling episode this week as the Faithfuls and Traitors are still reeling from last week's unexpected results. And with that, the Traitors will be plotting their next move in the dead of night in a bid to make it through the next phase of the game without getting noticed. However, breakfast is set to raise the stakes - and the tension - as new allegations will leave everyone unsure of who to trust.
The Traitors may have taken the UK by storm in recent years, but it's not the only iteration of the show to do so. Based on the Dutch series De Verraders, it is one of the many adaptations of it to become a phenomenon in its respective location. Over in the US, the American version - hosted by X-Men star Alan Cumming - has also recently returned for its fourth season, where it is thrilling fans on Peacock each week. Viewers just can't get enough of the most gripping reality show in the world right now.