In a significant update for users of X (formerly known as Twitter), the company has raised the monthly price of its Premium Plus subscription from $16 to $22, which is nearly a 40% increase. The cost increased on December 21, 2024, with annual subscriptions also jumping from $168 to $229. Current subscribers to Premium Plus have until January 20, 2025, to enjoy their existing rates before the new pricing takes effect.
However, despite the substantial price hike of the Premium Plus tier, the cost of X’s Basic and Premium tiers remains unchanged, staying at $3 and $8 per month, respectively.
What does Premium Plus offer?
The Premium Plus tier brings several exclusive benefits designed to enhance the user experience and make the platform more rewarding for both users and content creators. Premium Plus provides an ad-free experience and much more in-depth real-time analytics through Radar.
Premium Plus subscribers also get access to X’s advanced AI chatbot Grok, which will help with writing, image creation, and much more.
Why the price hike?
The move to raise prices reflects X’s goals of increasing its revenue streams and providing better compensation for content creators. Under the revised revenue-sharing model, creators will be rewarded not just for ad views but also for the quality of their content and the level of audience engagement it obtains.
By aligning financial incentives with high-quality content production, X aims to support creators who consistently contribute engaging and valuable material to the platform.
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The road ahead for X Premium Plus subscribers
While the price increase may be unwelcome news for some users, it signals a solid effort by X to improve its premium offerings and support the platform’s creative community.
For existing subscribers, the grace period until January 20, 2025, offers some time to evaluate the tier’s added benefits and decide whether the enhanced features justify the additional cost.
X’s ongoing commitment to improving both user experience and creator rewards positions the platform as a pioneer in balancing monetization with value. Whether this price hike will resonate positively with its user base remains to be seen.
Frequently Asked Questions
Is the ad-free experience available on other subscription tiers?
No, the ad-free experience is exclusive to the Premium Plus tier. Users on the Basic and Premium tiers will still encounter ads.
How does the Grok AI chatbot enhance the user experience?
The Grok AI chatbot provides intelligent interactions, assistance, and conversational capabilities, offering users a smarter, more interactive platform experience.
What is the Radar tool, and how does it work?
Radar is a real-time analytics feature exclusive to Premium Plus. It provides detailed insights into user engagement and performance metrics.
How does X’s price compare to other social media platforms?
While X’s Premium Plus price is higher than some other platforms’ offerings, its exclusive features, such as ad-free browsing and advanced analytics, set it apart from competitors.
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