Rocky Boots and Georgia Boot are both reputable brands under the Rocky Brands umbrella, each offering a range of technologically advanced footwear designed for various applications. Let’s take a look at what they have to offer
Rocky Boots
Rocky Boots opened in 1932 in Nelsonville, Ohio, and they immediately began producing premium quality outdoor, work, western, public service, and military footwear, as well as related apparel and accessories.
Technological Innovations
GORE-TEX Technology: Many Rocky boots incorporate GORE-TEX membranes, which provide waterproofing while maintaining breathability.
3M Thinsulate Insulation: This feature offers thermal insulation without adding significant bulk, ensuring warmth in cold conditions. This insulation will help your feet stay warm and cool, and some models, like the Rocky Blizzard Stalker Waterproof 1200G Insulated Boot, are especially well suited to extreme environments.
Vibram Outsoles: Vibram outsoles are available in various models, which is a special type of rubber that delivers enhanced traction and durability suitable for rugged terrain. It’s an extremely durable material that wears down very slowly.
BOA Fit System: Some Rocky boots feature the BOA Fit System, allowing for quick and precise adjustments to the boot’s fit.
Georgia Boot
Founded in 1937 in Atlanta, Georgia, Georgia Boot has built a reputation for crafting durable and comfortable work boots tailored for demanding professions such as farming, construction, and logging. Rocky Boots acquired it in 2004 as part of EJ Footwear, but it has remained true to its core ideas and values.
Technological Innovations
Comfort Core Technology: Georgia Boot was the first brand to introduce athletic shoe comfort into work boots with its Comfort Core technology, providing superior cushioning and energy return. No longer did work shoes have to be something you could wait to take off.
Georgia Waterproof System: This proprietary system ensures boots remain waterproof, keeping feet dry in wet conditions.
SPR Leather: SPR leather offers enhanced resistance to chemicals and acids, making it ideal for farm and ranch environments. The unique tanning process also helps to make it more durable and abrasion-resistant.
FLX-FIT Technology: Incorporated in certain models, FLX-FIT features a 3D molded elastic detail that allows for effortless expansion of the boot shaft, which makes it easier to get them on and off.
Environmental initiatives
Both brands have also initiated steps toward environmental sustainability, though their efforts are in the early stages. In April 2024, Rocky Brands published its inaugural Environmental, Social, and Governance (ESG) Report, outlining the company’s commitment to environmental stewardship.
Georgia Boot has demonstrated a commitment to sustainability by incorporating eco-friendly materials into its products. Notably, the brand utilizes BLOOM sustainable materials, which aim to reduce environmental impact without compromising durability or performance.
Follow GeekSided to stay up to date with the most technologically advanced footwear.