Apple’s ‘It’s Glowtime’ Event: What to Expect and How to Watch

Today is the day we have been waiting for. Apple’s ‘It’s Glowtime’ Event will happen today, with many expecting big announcements about the iPhone and many other products. Keep reading to find out when it starts, how you can watch it, and what we can expect.

Event Time and Streaming Details

The event will begin at 10:00 AM PT / 1:00 PM ET on September 9, 2024. Viewers can stream the event live via several platforms, including Apple’s website, YouTube channel, and the Apple TV  app. Fans can tune in to get a first look at all of the new releases and learn about them firsthand.

It usually lasts 1.5 – 2 hours, but the exact time can vary depending on the number of announcements they make and how detailed the demonstrations are. It will likely cover multiple big releases, so you can expect it to take a little longer.

What to Expect

Likely, the biggest news everyone is tuning in to todays It’s Glowtime event is expecting is the announcement of the new iPhone, the Phone 16 series, which should feature four models: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. These models are likely to include the new A18 chipset, improved camera systems, and sleek new designs with larger displays and smaller bezels for the Pro models.

Alongside the iPhones, fans are expecting Apple to launch the Apple Watch Series 10, Watch Ultra 3, and possibly two new versions of AirPods 4, offering fans even more options for wireless audio​.

The Significance of ‘It’s Glowtime’

Many people speculate that the name of this year’s event, It’s Glowtime, is a reference to the glowing colors of the Siri interface, and it may hint at upgrades to that platform, which might feature deeper integration of Apple Intelligence, the company’s generative AI platform. Deeper AI integration will help SIRI engage in more natural conversation, learn from past interactions, and let it handle more complex tasks.

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