Travel planning and booking site TripAdvisor announced today that it has acquired social mapping platform Citymaps.
Citymaps was founded in 2010 and has been named a “Top 10 Travel App to Download” by Travel Channel. The company raised $12 million of investment prior to the deal with TripAdvisor.
The Citymaps website and app make it “easy for consumers to find points of interest, navigate urban destinations and share favorite locations with friends.”
“Over the past several years, we have built a popular mapping app that delivers socially-powered inspiration and exploration for travelers,” said Elliot Cohen, CEO and co-founder of Citymaps. “Given our shared focus on helping travelers plan and experience a great trip, we look forward to working with the TripAdvisor team.”
TripAdvisor’s existing mapping features currently receive millions of views per day, and are certain to be greatly augmented by the addition of Citymaps.
“The Citymaps team understands how people experience their day through a maps lens,” said Adam Medros, senior vice president, global product, TripAdvisor. “We are excited to welcome the team to the TripAdvisor family of brands to help TripAdvisor ensure its mapping features best address the needs of its users who are increasingly accessing the site on mobile devices.”
TripAdvisor operates a huge network of travel sites, in addition to their primary travel review website. Citymaps will continue to be run as a standalone business and terms of the deal haven’t been disclosed.