In new mobile usage research, Net Applications has revealed that Android has overtaken iOS for the first time. This followed steady growth in usage for Android and a rather steep month-over-month drop for iOS.
Mobile usage stats are not to be confused with market share, which Android has long dominated (more than triple iOS globally). Usage refers to time spent on the Internet. Because Android sells so many entry-level devices in so many places, including those with poor Internet access, a lot of devices were being used effectively as “dumb phones.”
Nonetheless, with 85% of mobile device sales, it seemed like a matter of time before Android eventually overtook iOS in usage. Technology is advancing and Android’s market share has swollen to the point that the vast majority of people who own a smartphone own an Android. Even at much lower per-device usage, it was inevitable.
Just since September 2013, things have changed considerably. In September, iOS enjoyed a 53.7% usage share compared to 29.4% for Android. In the intervening months, that turned to a 44.2% share for iOS and 44.6% for Android.
Also of note is the moving and shaking for Windows Phone, which is slowly carving out a small niche in the world market. After falling to a low of 0.45% usage in February 2014, it was up to 2.5% in July. It quintupled in usage over just 6 months. With all of the up and down its usage has experienced in that short time, it’s tough to say whether it will stick, but it’s a good overall trend for fans of Windows Phone.
Blackberry has fallen to such little usage that it is no longer reliably measurable with Net Applications’s sample size.
Featured image by Jake Maymar (Flickr).