NOT the changed logo.

Did you know Google changed its logo this weekend?

It’s okay if you didn’t. This kind of thing takes a very keen eye, which perhaps even Google lacked for a while. What do I mean? Well, let’s do a little quiz.

Do you see anything wrong with this logo?

 

googleoldlogo

No? Well, this means you’re a normal person with the perceptive abilities of a mortal. However, if you’re like Redditor Roastmasters, you see a GLARING PROBLEM: the “g” is one pixel too far right and the “l” is one pixel too high! For reference, the text you’re reading right now is hardly more than a pixel thick.

Google noticed too – they altered it. Can you see the difference?

googlenewlogo

Roastmasters actually noticed the change after the fact, but bravo. I sure can’t see it. If you can’t see it, either, then you’re in luck. Gizmodo put together this wonderful GIF to help you pick out that subtle difference.

That’s better. Apparently, this is the kind of thing that graphic designers will almost always notice. While most of us probably weren’t too bothered, this is a good time to notice how a couple of other subtle changes really improved the classic Google logo.

Here’s what it looked like from 1999 to 2010:

google1999logoWhy does that suddenly look so unattractive? Tastes change. They changed things ever so slightly from 2010 to late 2013:

googlelogo2010

The logo of today is completely flat, whereas the first logo was very much styled to appear raised. At the time, that’s just how everything looked. The 2010 redo really downplayed the shadows and the three dimensionality, but the current logo is totally flat, keeping up with the prevailing flat design trend that pervades technology today.

Featured image by Antonio Manfredonio (Flickr)

 

 

Tags: Design Doodle Google Technology

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